HARNESSING THE POWER OF RITUAL
How brands can use rituals
Defining rituals
Defining rituals
How brands can use rituals
Defining rituals
Rituals are symbolic acts that can mark a moment of transition (like wearing a mortarboard at graduation) or impose order on the chaos of nature (like lighting fireworks to mark the arbitrary "beginning" of a year).
How brands can use rituals
How brands can use rituals
How brands can use rituals
Like societal rituals, brands can create cultural rituals to earn loyalty with customers. Kit-Kat bars taste the same no matter when they're eaten, but The Hershey Company created a ritual around eating it while on break. Likewise, the Pumpkin Spice Latte has an inseparable association with the beginning of autumn. Listening to music, reading, and watching movies has a defined time and place, so how can Circles create ritual in that space?
Bookmark with QR code to add to book selection in app.
Design system
Color
Color
Color
Cool, inviting, vintage
Type
Color
Color
Fun, engaging, conversational
Other Projects
Other projects I have worked on
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